Building Global Design Systems: Insights from QBE’s Head of UX Design and Innovation, Gaston Guernik

In this episode of All Things Design, host Joe Woodham is joined by Gaston Gernick, Global Head of UX Design and Innovation at QBE. The discussion delves into Gaston’s journey from Argentina to his current role, exploring the evolution and importance of design systems in digital transformations. Through engaging analogies and insights, Gaston shares his expertise on creating efficient, scalable design systems tailored to meet diverse customer needs across global markets.

Discover how Gaston tackles challenges such as cross-cultural differences, stakeholder buy-in, and ensuring consistency. The conversation also touches on the future of design systems and their potential to offer fully personalized digital experiences, as well as the significant role of AI in shaping these innovations. This episode provides valuable insights into the strategic implementation of design systems and the continuing evolution of user experience in the digital age.