Monday May 19, 2025

The Simple Way to Scale Your Design Team (and Fast!)

Join me in this insightful episode featuring Abi Iyer, a leading expert in design leadership and UX team management. We explore practical strategies for scaling UX design teams, building ownership-driven cultures, and hiring critical thinkers over mere problem solvers. Abi provides invaluable insights on why successful scaling isn't about headcount but about cultivating the right mindset.

Key Themes
- Why scaling people doesn’t work
- Building ownership-driven teams
- Problem solvers vs critical thinkers
- Hiring for mindset, not just skills
- Evolving team chemistry for success

Resources

- For more information about Torii: https://toriiconsulting.com.au/
- Follow Joe Woodham on LinkedIn: https://www.linkedin.com/in/joewoodham/
- Follow Abi Iyer on LinkedIn: https://www.linkedin.com/in/iyer/

(0:00) - Introduction
(1:09) - From Design to Strategy: The Evolution of a Designer
(7:18) - The Importance of Communication in Design
(9:00) - Building a Design Team: Challenges and Growth
(10:57) - Scaling Design: Strategies for Success
(17:31) - Finding the Right Talent: Interviewing for Success
(29:46) - Building a Cohesive Team Culture
(38:42) - Scaling Operations in a Rapidly Growing Company
(18:45) - Practical ways to evolve team culture
(43:33) - Strategic Planning for Future Growth

#DesignLeadership #UXDesign #ProductDesign #TeamManagement #ScalingUX #DesignTeamCulture #UXHiring #DesignStrategy #UXManagement #CriticalThinking

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Joe Woodham

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