The Future of Design Teams (Unlock Your Team's Potential)

This week, I sat down with Brad Alphonso, Senior Manager of Service Design at Bupa, to talk about what design leadership really looks like today.

We went deep on the shift from generalist to specialist, how to communicate design’s value in business terms, and the role leaders play in creating space for real innovation.

Brad brings a brilliant perspective on strategic design, and this one’s packed with takeaways you can apply straight away.

 

Key Themes:

• Specialist vs generalist design skillsets
• Design as a business problem-solving tool
• Communicating design’s value to stakeholders
• Creating space for strategic conversations
• Building high-impact service design teams

Resources:

• For more about Torii Consulting: https://toriiconsulting.com.au/
• Connect with Joe on LinkedIn: https://www.linkedin.com/in/joewoodham/
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-alphonso-637914126/

Timestamps:

• (0:00) - Introduction
• (1:00) - Communicating Design Impact to Stakeholders
• (5:41) - Understanding Stakeholder Needs
• (11:20) - Aligning Design with Business Objectives
• (24:01) - Proving the Value of Design
• (32:13) - Redefining Design: From Aesthetic to Problem Solving
• 40:17) - Transitioning from Designer to Design Leader
• (45:49) - Rebranding Design Leadership