The Design-Led Shift: Uniting Siloed Teams for Growth

Can anyone own insights? How can design thinking shape business strategy? In this episode of All Things Design, host Joe Woodham sits down with Estyn Jones, Director of Insights and Experience Strategy at Who Gives a Crap, to discuss the intersection of design, strategy, and insights.

Estyn shares his journey from nearly becoming a lawyer to leading strategic design at a global brand. They dive into how to break down silos, bring teams together, and communicate design’s value to leadership. Plus, Estyn reveals why storytelling is a superpower for designers and how he uses PechaKucha to sharpen presentation skills.

🚀 Topics Covered:
✔️ The role of insights in shaping business direction
✔️ Design thinking beyond product teams
✔️ How to bridge the gap between teams & improve collaboration
✔️ Communicating design’s value to leadership
✔️ The challenge of scaling design thinking in a fast-growing company
✔️ Why storytelling is a crucial skill for designers

📢 Connect with Estyn Jones on LinkedIn: https://www.linkedin.com/in/estyn-jones/

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