How Better Design Thinking Transforms Businesses with Kelly Jennings

In this episode ofAll Things Design, host Joe Woodham sits down with Kelly Jennings, Head of Research and Design at Reckon, to explore how UX and CX drive business success. Kelly shares her journey into design, the role of organizational psychology in shaping better experiences, and how businesses can build a research-driven approach to improve efficiency.

She also unpacks how aligning employee experience (EX) with customer experience (CX) creates lasting impact and why design is more than just aesthetics—it’s about solving real problems. If you’re passionate about UX, digital transformation, or leading a high-performing design team, this episode is a must-listen!

Topics Covered:
✅ The connection between EX and CX
✅ How to build a research-driven design team
✅ Convincing leadership to invest in UX
✅ The power of storytelling in design
✅ Metrics that prove the value of great design

🔗Connect with Kelly Jennings:
LinkedIn: https://www.linkedin.com/in/jenningskelly/