Monday Mar 03, 2025

Designing Success: Strategy, Vision & the Art of Alignment with  James Ratsasane

How do you align product teams, communicate a clear vision, and execute impactful design strategy? In this episode of All Things Design, Joe Woodham sits down with James Ratsasane, former global experience design leader at Aēsop, to explore the role of strategic alignment, vision, and communication in successful product design.

💡 What you'll learn in this episode:
✔️ How James transitioned from fine art to UX and product design
✔️ The power of a strong vision in keeping teams aligned
✔️ Why great designers need to master communication & storytelling
✔️ How to present design work to stakeholders and executives effectively
✔️ The dangers of design by committee (and how to avoid them)
✔️ Creating a culture of critique and collaboration in design teams

Packed with insights for UX designers, product managers, and design leaders alike, this conversation is a must-listen for anyone looking to elevate their approach to design and strategy.

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📩 Connect with James Ratsasane on LinkedIn: https://www.linkedin.com/in/james-ratsasane/
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#UXDesign #ProductDesign #DesignLeadership #JamesRatsasane #AllThingsDesign #UXStrategy #CreativeLeadership

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Joe Woodham

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