Design Thinking Beyond Aesthetics: Moe Al Hassan on Solving Complex Business Challenges

In this episode of All Things Design, host Joe Woodham dives deep with Moe Al Hassan, Head of Product Design at Innovit, to uncover strategies for turning complex design challenges into actionable solutions. Moe shares his journey from starting in print and brand design to leading digital product transformations, highlighting the invaluable role of agility and a broad design foundation. They discuss how design thinking transcends aesthetics to address core business needs, the benefits of fostering a safe space for creative risk-taking, and the critical role cross-functional collaboration plays in driving successful outcomes.

Tune in for actionable insights on how Moe’s team tackled a 25-year-old problem by embracing fresh perspectives, proving feasibility with a cross-departmental “roadshow,” and leveraging data-backed decision-making. Perfect for design leaders seeking to enhance collaboration, influence organizational change, and navigate the evolving landscape of digital design.