Design ROI: Bridging User Focus with Business Impact

In this episode, Joe sits down with strategic service designer Glenn Veugen to explore the deeper purpose of design in business—and why it’s so much more than pushing pixels. From his early days experimenting with 3D modeling to helping businesses understand the return on design investment, Glenn shares how designers can (and should) speak the language of business.

Expect insights on:

• Aligning user needs with business goals

• Why design leaders must embrace financial metrics

• De-risking projects through service design

• The power of asking the right questions

• Building trust with stakeholders by taking them on the journey

Whether you’re a junior designer, a product leader, or just curious about how design shapes better businesses, this convo is packed with practical wisdom and a few laughs too.

💡 “Would you pay yourself to do this for your own business?” — a question every designer should ask.