Design Leadership & Digital Transformation: Insights from John Lazzara, Head of Digital Experience at Telstra

In this episode of All Things Design, Joe Woodham from Torii Consulting sits down with John Lazzara, Head of Digital Experience Design at Telstra, to discuss how design leadership shapes the digital transformation of one of Australia’s largest organizations. John shares his journey from building design capabilities at Origin Energy to managing a team of over 175 designers, UX experts, and content strategists at Telstra. Learn about the challenges and opportunities of scaling design teams, fostering cross-functional collaboration, and driving customer-focused business decisions in large enterprises. Tune in to explore key strategies for leading design teams in complex, evolving environments.

Aligned with the Transformation Experience (TX) framework, John highlights the importance of integrating design thinking with operational efficiency, people, culture, and strategic vision to achieve true transformation. Don't miss this insightful conversation about leveraging design to navigate the complexities of enterprise digital experiences!