Angus Tait - Aligning Design with Business: Insights from Xero's Director

In this episode of All Things Design, Joe Woodham sits down with Angus Tait, Product Design Director at Xero, to explore the dynamic process of aligning design teams with overarching business goals. With years of experience in product design, Angus shares valuable strategies for bridging customer-centric design with critical commercial outcomes in a SaaS environment. Discover practical approaches to building customer alignment, managing technical debt, and quantifying the ROI of design to drive impactful decisions.

 

Angus also sheds light on the importance of integrating design metrics with business objectives, from onboarding efficiencies to cost-saving solutions, and how these play a role in influencing company strategy. Whether you're leading a design team or interested in how design can directly contribute to business success, this episode offers insights you won’t want to miss.

 

Join us to learn actionable ways to design with purpose, enhance your team's influence, and deliver results that align with both customer needs and business goals.