50% Failure? Car Group’s Bold Design Strategy

What if aiming for failure was the secret to breakthrough innovation?In this episode of All Things Design, Joe Woodham sits down with Shane Burford, Head of Design at Car Group (parent company of carsales.com.au), to unpack how Shane's team builds risk into their design process to unlock global-scale growth.Shane shares the four-step framework his team uses to validate ideas, why they shoot for a 50% fail rate, and how they turn risky ventures into scalable solutions across markets like Australia, Brazil, and South Korea. 🌏We dive into: ✅ How to align design with C-Suite decision-making✅ Building internal trust and alignment with stakeholders✅ Crafting pitches that win executive buy-in✅ Real-world lessons from launching a payments product in under 7 months✅ Why designers must learn to "speak business" to get their ideas across🔔 Don't forget to like, subscribe, and hit the bell so you never miss an episode.👉 Connect with Shane Burford: https://www.linkedin.com/in/shaneburford/#DesignLeadership #ProductDesign #BusinessDesign #AllThingsDesign #CarGroup #Innovation #StartupMindset